After an overwhelmingly successful launch of the Nike Air Max 95 OG “Neon” style, JD Sports wanted to emphasize the success of the launch and share insites. The vision for this evolved into what the team referred to as a “recap site”

The goal of the site was to compile all various efforts contributing to the success of the launch into one location that could be shared back with the Nike team. The site needed to quickly, yet comprehensively showcase the assets used and produced in a stylish and on-visual approach.

Despite a quick 48-hour turnaround window, this project was a joy to work on. I loved facing the challenge of finding a fresh take on showcasing a preexisting campaign. I used hyperlinks, responsive text blocks, interactive motion effects, and dynamic layouts to deliver a recap site the matched the high energy and versatility of the star sneaker at the center of it all.